Senior UX Architect, Product Strategist and Design Leader with around two decades of experience shaping complex digital products, enterprise applications and technology platforms.
My work spans UX strategy, product architecture, research, design systems, organisational UX transformation and product innovation, backed by a strong technical foundation in application development.
Currently extending this experience into AI-powered product experiences, Agentic AI, intelligent dashboards, automation, decision support and AI-assisted product workflows.
Embedded UX into the organisation — evolved UX from a project-level design function into an organisational capability, creating a culture where programs increasingly seek UX involvement and dedicated UX teams.
UX Evangelism at scale — evangelised UX across the organisation and established UX Principles, Design Systems and KDG as shared foundations for product teams.
10+ Programs | 5–8 Projects per Program — provided UX leadership across more than 10 programs, with each program averaging 5–8 projects, driving consistency across a large enterprise product landscape.
20% ↓ Development Effort — built the Seed Project, creating reusable design frameworks and custom components that could be shared across programs, reducing development effort by approximately 20%.
2 Weeks → 20 Minutes — reduced project quotation preparation time through a streamlined UX estimation and quotation process.
10 Minutes — reduced project-extension quotation preparation to approximately 10 minutes.
<1 Minute — brought decision-making time down to less than one minute through a more focused information and decision workflow.
UX Centre of Excellence
Built the UX Center of Excellence from inception, including team building, recruitment, mentoring, UX capability development, demand forecasting and project delivery.
Built the team with zero initial budget, resulting in ₹6 Cr unbilled profit by year-end and ₹60 Lakh retained in the team account after expenses.
Established UX processes and governance while working with business and technology stakeholders to demonstrate the strategic value of UX.
Created a scalable UX practice supporting multiple enterprise programs and projects.
Product & experience architecture
Lead UX strategy and experience architecture for complex enterprise applications including GMA, LIMS Agro, CPT, E-Clinical, Invoicing and SLTH.
Conduct contextual research, stakeholder workshops and usability validation across European user environments.
Translate complex business and operational requirements into information architecture, interaction models, prototypes and product experiences.
Established design principles, reusable patterns and shared components to improve consistency and scalability.
AI & intelligent experiences
Agentic AI Knowledge Discovery — designed an Agentic AI experience for finding relevant published documents, research material and white papers, helping users discover useful knowledge more efficiently.
AI-Powered Action Dashboard — evolved the dashboard concept beyond reporting by enabling users to identify relevant tasks and move toward task execution and automation.
Insights → Decisions → Actions — exploring AI-powered experiences where the system not only presents information but helps users understand what requires attention, decide what to do and automate appropriate actions.
Applying AI to enterprise UX through intelligent recommendations, automation, analytics, decision support and AI-assisted workflows.
Jan 2016 — Mar 2018
Endurance International / Directi
Lead UX Designer — R&D / New Programming LabHosting & Cloud Services
3-Month Production Release — drove Bluehost DevCloud from product initiative to production release in approximately three months through rapid UX definition, prototyping and close collaboration with product and engineering.
Led UX and product strategy for new programs and R&D initiatives within the New Programming Lab.
Worked across UX, visual design and product strategy to shape new product concepts.
Applied desk research, focus groups, personas, usability testing and A/B testing to validate product directions.
Mentored UX teams and contributed to rapid research → prototype → validate → build workflows.
Jun 2015 — Jan 2016
Quikr
UIX DesignerE-commerce / Classifieds
80% ↑ Sale Conversion — improved sale conversion through UX and experience improvements across the Quikr platform.
200% ↑ Feature Visibility — improved visibility and discovery of newly launched features.
New Business Opportunity — helped establish a new business opportunity through the Rental platform.
Quikr Services — designed the first iteration of Quikr Services.
Website Facelift — independently led the Quikr website facelift.
Used event-based product analytics and behavioural signals to measure the impact of new designs and experiences and iterate based on actual user interaction.
Led design for Quikr Horizontal and Quikr Classic, including redesign, adaptive mobile, mobile-lite and low-end mobile experiences.
Led the Garage Sale vertical and worked across design reviews, UAT, R&D and design-team collaboration.
Oct 2013 — Jun 2015
Rare Mile Technologies
UI/UX Lead
Designed web and mobile products from concept to production, covering UX, information architecture, interaction and visual design.
Led creative direction, product development, R&D pitch development and project/team collaboration.
Worked closely with clients and internal teams to transform business requirements into user-centred digital products.
Combined UX leadership with hands-on production and HTML/CSS development.
Oct 2011 — Sep 2013
Embitel Technology
UI/UX Design Engineer
Delivered UX, interaction design, creative direction and web experiences for large client engagements.
Owned web design and brand experiences while contributing hands-on HTML/CSS development.
Worked across UX, visual design and production.
Jun 2007 — Jan 2011
Brain Touch
UI/UX Design Engineer
Delivered UI/UX for web applications, web design and brand development.
Created logos, icons, brochures and other visual communication assets.
Combined product interface design with visual and brand design.
