Around two decades shaping complex digital products, enterprise applications and technology platforms — now extending into Agentic AI, intelligent dashboards and decision support.
Built the UX Centre of Excellence from scratch; ₹6 Cr unbilled profit by year-end, with ₹60 Lakh kept after expenses.
Eurofins IT Solutions India
20%Less development effort
Reusable design frameworks and components from the Seed Project, shared across programs.
Eurofins IT Solutions India
Speed
Work that now takes minutes, not weeks
20 minProject quotes, down from 2 weeks
A streamlined UX estimation process; extension quotes take about 10 minutes.
Eurofins IT Solutions India
<1 minFaster decisions
A more focused information and decision workflow.
Eurofins IT Solutions India
3 monthsFrom product idea to live release
Bluehost DevCloud, from product initiative to production release.
Endurance International / Directi
Growth
More customers acting
80%More sales
UX and experience improvements across the platform raised sale conversion.
Quikr
200%More people discovering new features
Better product experience and discovery for newly launched features.
Quikr
Scale
One way of working, many products
20 appsOne UX standard across a whole product suite
UX practices established across the eLIMS NG suite.
Eurofins IT Solutions India
<1 minDecision-making time, with focused informationEurofins IT Solutions India2018 — now
20 appsOne UX standard across the eLIMS NG suiteEurofins IT Solutions India2018 — now
20% lessDevelopment effort, through reusable frameworksEurofins IT Solutions India2018 — now
1,000× fasterProject quotes, two weeks down to 20 minutesEurofins IT Solutions India2018 — now
₹6 CrProfit from a UX team built with zero budgetEurofins IT Solutions India2018 — now
3 monthsBluehost DevCloud, idea to live releaseEndurance International / Directi2016 — 2018
1.8×more sales3×more people finding new featuresQuikr2015 — 2016
Quikr2015 — 2016Endurance2016 — 2018Eurofins IT Solutions India2018 — now201820212024now
Each result sits inside the role it came from, not on an exact date.
Professional Journey
Jun 2007 — Present · 19 years, drawn to scale
20082012201620202024
Mar 2018 — Present · Enterprise Applications
Eurofins IT Solutions India
Head, UX Practices / Solution Architect – UX
10+ programs
Embedded UX
Evolved UX from a project-level design function into an organisational capability, where programs increasingly seek UX involvement and dedicated UX teams.
Evangelism
Established UX Principles, Design Systems and KDG as shared foundations for product teams.
Seed Project
Reusable design frameworks and custom components shared across programs — about 20% less development effort.
Estimation
Project quotation preparation from 2 weeks to 20 minutes; project-extension quotes to about 10 minutes.
From inception
Team building, recruitment, mentoring, UX capability development, demand forecasting and project delivery.
Zero budget
₹6 Cr unbilled profit by year-end and ₹60 Lakh retained in the team account after expenses.
Governance
UX processes and governance, working with business and technology stakeholders to demonstrate the strategic value of UX.
Scale
A scalable UX practice supporting multiple enterprise programs and projects.
Applications
UX strategy and experience architecture for GMA, LIMS Agro, CPT, E-Clinical, Invoicing and SLTH.
Research
Contextual research, stakeholder workshops and usability validation across European user environments.
Translation
Complex business and operational requirements into information architecture, interaction models, prototypes and product experiences.
Foundations
Design principles, reusable patterns and shared components for consistency and scalability.
Knowledge discovery
An Agentic AI experience for finding relevant published documents, research material and white papers.
Action dashboard
Beyond reporting: helping users identify relevant tasks and move toward task execution and automation.
Insights → Actions
Helping users understand what requires attention, decide what to do and automate appropriate actions.
Applied AI
Intelligent recommendations, automation, analytics, decision support and AI-assisted workflows.
Drove Bluehost DevCloud from product initiative to production release in approximately three months through rapid UX definition, prototyping and close collaboration with product and engineering.
R&D strategy
Led UX and product strategy for new programs and R&D initiatives within the New Programming Lab.
Validation
Desk research, focus groups, personas, usability testing and A/B testing to validate product directions.
Mentoring
Mentored UX teams and contributed to rapid research → prototype → validate → build workflows.
Customer Center
Led UX on the re-engineering of a domain and hosting control panel first built in the late 1990s. Read the case study →
